Privacy Policy

This application collects certain personal data from its users.

You may print a copy of this document for your records by using the print function available in your browser settings.

Owner and Data Controller

The data controller, as defined under the General Data Protection Regulation (GDPR) and other applicable national data protection laws and regulations of EU member states, is:

If you have any questions regarding this Privacy Policy, please feel free to contact our support team via email or by using our contact form.

General Data Processing Information

Types of Data Collected

The Owner collects and processes Users’ personal data only to the extent necessary to provide a fully functional website, content, and services. Except where otherwise indicated in this policy or at the point of data collection, processing of personal data occurs only with the prior consent of the User (pursuant to Art. 6(1)(a) of the GDPR).

The types of personal data that this Application may process, either directly or through third parties, include but are not limited to: first name, last name, phone number, email address, tracking data, usage data, and any data voluntarily provided by the User during the use of the service.

Detailed information about each category of personal data collected is provided in dedicated sections of this privacy policy or via specific notices displayed prior to data collection.

Personal data may be supplied voluntarily by the User or, in the case of usage data, collected automatically when the Application is used—provided that any required consent has been obtained.

Unless otherwise stated, all data requested by this Application is mandatory. Failure to provide such data may prevent the Application from offering its services. Where certain data is explicitly indicated as optional, Users are free to withhold this information without affecting the availability or functionality of the service. Users uncertain about which data is mandatory are encouraged to contact the Owner for clarification.

This Application also uses cookies—small text files stored on the User’s device when accessing the Application. Cookies may be categorized as necessary (essential), functional, analytical, or marketing cookies.

For further details, please refer to the section “Detailed Information on the Processing of Personal Data” or to the data collection notices provided.

A comprehensive overview of cookies and other tracking tools, including their purposes, retention periods, and relevant third-party service providers, is available in our Consent Manager. You can access it by clicking on “Cookie Settings.” Users may also configure their browser settings to accept or reject cookies. Please note that disabling cookies might limit or disable some functionalities of the website.

Users are solely responsible for any personal data of third parties that they obtain, publish, or share through this Application and confirm they have obtained consent from those third parties to provide their data to the Owner.

Mode and Place of Processing the Data

Methods of Processing

The Owner implements appropriate technical and organizational security measures to protect your data from unauthorized access, disclosure, alteration, or unlawful destruction.

Data processing is performed using computers and/or IT-enabled tools in accordance with strict organizational procedures and methods, solely for the purposes outlined in this privacy policy.

Legal Basis for Processing

The Owner may process Users’ personal data only if at least one of the following conditions applies:

  • The User has given consent for one or more specific purposes (Art. 6(1)(a) GDPR).
  • The processing is necessary for the performance of a contract with the User or to take steps prior to entering into a contract (Art. 6(1)(b) GDPR).
  • The processing is required to comply with a legal obligation to which the Owner is subject (Art. 6(1)(c) GDPR).
  • The processing is related to a task carried out in the public interest or in the exercise of official authority vested in the Owner (Art. 6(1)(e) GDPR).
  • The processing is necessary for the legitimate interests pursued by the Owner or a third party, provided such interests do not override the fundamental rights and freedoms of the User (Art. 6(1)(f) GDPR).

Unless otherwise stated in this policy, the processing of Users’ personal data is primarily based on the User’s consent (Art. 6(1)(a) GDPR).

Place of Data Processing

Data is processed at the Owner’s operational offices and at any other locations where the parties involved in the processing are based.

Depending on the User’s location, their data may be transferred to and processed in countries other than their own. For more information about where such data processing occurs, Users can refer to the sections of this policy detailing the processing of personal data.

Users also have the right to be informed about the legal grounds for transferring data outside the European Union or to any international organization established by public international law or by two or more countries, such as the United Nations. Additionally, information on the security measures implemented by the Owner to protect Users’ data during such transfers is available.

If such data transfers occur, Users can find further details in the relevant sections of this privacy policy or by contacting the Owner directly using the information provided in the contact section.

Retention Period

Personal data will be processed and stored only for as long as necessary to fulfill the purposes for which it was collected.

Specifically:

  • Personal data collected for the performance of a contract between the Owner and the User will be retained until the contract has been fully executed.
  • Personal data collected for the Owner’s legitimate interests will be kept as long as necessary to achieve those purposes. Details about the legitimate interests pursued by the Owner can be found in the relevant sections of this policy or by contacting the Owner directly.
  • The Owner may retain personal data for a longer period if the User has provided consent for such extended processing, provided that consent has not been withdrawn. Additionally, the Owner may be required to retain personal data longer in order to comply with legal obligations or directives from competent authorities.

After the expiration of the retention period, personal data will be securely deleted or anonymized.

Purposes of Processing

The Owner collects and processes User data to provide its services effectively, fulfill legal obligations, respond to enforcement requests, and protect its own rights, as well as those of its Users and third parties. Additionally, data is processed to identify and prevent malicious or fraudulent activities. Specific purposes include, but are not limited to:

  • Contacting the User
  • Performing analytics and site usage analysis
  • Managing contacts and sending communications
  • Advertising and marketing activities
  • Interaction with live chat platforms
  • Data integration and connection
  • User database management
  • Remarketing and behavioral targeting
  • Tag management
  • Providing platform services and hosting
  • Testing content performance and features (e.g., A/B testing)

For detailed information about the types of personal data used for each purpose, Users are encouraged to consult the section titled “Detailed Information on the Processing of Personal Data.”

Detailed Information on the Processing of Personal Data

Cookies

This Application uses various types of cookies, including necessary (essential) cookies, as well as functional, analytical, and marketing cookies.

Legal basis:

  • Necessary cookies are used based on a legitimate interest (Art. 6 (1) (f) GDPR) to ensure the website functions properly.
  • All other cookies require the User’s consent (Art. 6 (1) (a) GDPR), which can be withdrawn at any time for future use.

For a comprehensive list of cookies, their purposes, storage duration, and more, please refer to our Consent Manager accessible via “Cookie settings.” Users can also control cookies through their browser preferences, but disabling cookies may limit or disable site functionality.

CookieHub ehf:

CookieHub manages cookie consent and stores whether visitors accepted or declined cookie categories. It is an essential cookie and does not store personal information. More details are available in CookieHub’s Privacy Policy.

Analytics

Analytics services help monitor and analyze web traffic and User behavior, operating only after User consent (Art. 6 (1) (a) GDPR).

Google Analytics (Google Ireland Limited):

Tracks and reports website usage, potentially personalizing ads within Google’s advertising network.

  • Data processed: Tracker; Usage Data
  • Location: Ireland — Privacy Policy — Opt-Out

Matomo Analytics (On-Premise):

GDPR-compliant on-premise web analytics service.

  • Data processed: Tracker; Usage Data
  • Location: Germany

LinkedIn Conversion-Tracking (LinkedIn Insight Tag):

Tracks LinkedIn ad conversions and enables targeting based on prior Application usage. Users can opt-out via device or LinkedIn settings.

  • Data processed: Device info; Tracker; Usage Data
  • Location: United States — Privacy Policy

Contacting the User (Contact Forms)

By submitting a contact form, Users authorize the Owner to use the provided data to respond to requests.

Legal basis:

  • Art. 6 (1) (b) GDPR if related to a contract.
  • Otherwise, Art. 6 (1) (f) GDPR for legitimate interest.

AutoIdent Testing

Users can try identification services, with data collected solely for the test and deleted afterward. Data is hosted exclusively in the EU.

Legal basis:

  • Art. 6 (1) (a) GDPR — User consent.

Interaction with Live Chat Platforms

Live chat services allow Users to communicate with support directly. These platforms may collect browsing data and log conversations, operating only after User consent (Art. 6 (1) (a) GDPR).

Hubspot Chatflow:

Provided by Hubspot, Inc.

  • Data processed: Communication data; Tracker; Usage Data
  • Location: United States — Privacy Policy

Managing Contacts and Sending Messages (Newsletter)

Users provide email addresses (and optionally other info) to receive newsletters. Data is retained until unsubscription. Users can unsubscribe anytime via provided links.

Legal basis: Art. 6 (1) (a) GDPR — User consent.

Services used:

  • Marketo Email Marketing (Marketo, Inc.) — United States
  • Hubspot Email Marketing (Hubspot, Inc.) — United States

Marketing

Marketing services monitor and optimize web traffic based on User behavior, operating only after consent.

Examples include:

  • 6Sense (6Sense Insights, Inc.) — United States
  • ClearBit (API Hub, Inc.) — Ireland

User Database Management

Allows building User profiles and tracking activities, based on User consent (Art. 6 (1) (a) GDPR).

Example:

  • Salesforce Sales Cloud (Salesforce.com, Inc.) — United States

Remarketing and Behavioral Targeting

Allows targeted advertising based on previous Application use. Users can opt-out via device settings or the Network Advertising Initiative opt-out page.

Legal basis: User consent (Art. 6 (1) (a) GDPR).

Example:

  • Google Ads Remarketing — Ireland

Users can manage preferences anytime through Consent Manager.

Tag Management

Helps manage scripts and tags used on the Application, with data processing only after User consent.

Example:

  • Google Tag Manager — Ireland

Advertising

Advertising services deliver targeted ads, often using tracking technologies and retargeting techniques. Users can opt-out anytime.

Examples:

  • Google Ad Manager — Ireland
  • LinkedIn Ads — Ireland

Connecting Data

Enables data flow between third-party services after User consent.

Example:

  • Zapier (Zapier, Inc.) — United States

Platform Services and Hosting

Platforms host and operate the Application and its features, collecting and managing personal data accordingly.

Example:

  • WordPress.com (Automattic Inc.) — United States

Rights of Users

Users can exercise the following rights concerning their data:

  • Withdraw consent anytime
  • Object to processing on grounds other than consent
  • Access their personal data
  • Request correction or updating of data
  • Restrict data processing
  • Request deletion of data
  • Receive data in a portable format and request transfer to another controller
  • Lodge a complaint with a data protection authority

Right to Object:

Users can object to processing for public interest, official authority, or legitimate interests based on specific situations. Objections to direct marketing processing can be made at any time without justification.

Additional Information and Contacts

Users may exercise their rights by contacting the Owner via the details provided. Requests are free of charge and will be addressed promptly, typically within one month.

Legal Action

User data may be used in legal proceedings or upon public authority request.

System Logs and Maintenance

For maintenance, system logs and personal data such as IP addresses may be collected.

Information Not Covered

More information can be requested anytime from the Owner (contact details at the beginning).

Changes to This Privacy Policy

The Owner reserves the right to update this policy. Users will be notified via this page or direct communication when possible. Consent will be re-collected if required.

Definitions and Legal References

  • Personal Data: Any information enabling identification of a person, directly or indirectly.
  • Usage Data: Automatically collected data about how Users interact with the Application.
  • User: The individual using this Application.
  • Data Controller (Owner): The entity determining data processing purposes and methods.
  • Cookies: Small data files stored in Users’ browsers
  • Tracker: Technologies enabling User tracking (cookies, scripts, etc.).
  • EU: European Union and European Economic Area member states.

Questions?

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